The Team

Our experienced team is here to create and deliver dental marketing solutions to attract new patients, build your practice income, improve value per patient and deliver a strong return on investment.

Steve DaveySteve Davey - Consultant & Project Manager

The team is headed by Steve who has over 25 years experience, including several in dental marketing.

Steve's expertise includes business planning & strategy, creating practice marketing plans, patient journey audits, practice launches and re-launches, managing branding & design projects, media planning & negotiation.

IMG_0952Graham Archer - Facebook & PPC Manager

Graham has over 30 years marketing and sales experience, including working for three of the entrepreneurs from Dragon's Den. 

As a Fellow of the Institute of Direct and Digital Marketing, he combines the reach of social media with direct response marketing to attract more patients and high value cases to the practice.

Nicky Ward Nicola Ward - Consultant & Project  Manager

Nicky has over 20 years marketing experience, including many in healthcare. 

In recent years, she has focused exclusively on dental marketing, managing projects from branding, website planning and design, to patient communication, practice conversion, ads and PR. She knows what she is talking about, she's married to a dentist!

RichardWilliamsRichard Williams - Creative Director

With over 25 years experience in branding, design and advertising, Richard has worked extensively in the medical, pharmaceutical and dental industries.

He is a specialist in creating distinct identities, and developing the essential literature on which dental practices depend: patient welcome packs, GDP referral packs, recall mailings, branded clinical materials as well as patient newsletters.

DSC 1500 Cropped smallerRebecca Cockman - Project Manager & Marketing Executive

Since graduating in 2010 Rebecca has held various marketing positions including Marketing Administrator at Woodlands Family Theme Park and Marketing Executive in the print management industry. Rebecca joined Smile in Jan 2014.

With extensive experience in email marketing, SEO, print management, design, marketing budget managment, media planning and social media; Rebecca uses the skills she learnt in other industries to bring a new perspective on dental marketing.



Louise Sinclair-Jones - Consultant & Project Manager

An English graduate with 8 years' experience in the dental industry, Louise has worked as both a Treatment Coordinator and a Marketing Manager for Orthodontic practices. 

She has an internal and external perspective on what is required for a successful practice, including increasing private revenue through staff training and well targeted marketing. Her particular skills include campaign management, PR and website copywriting.