Formerly Liverpool Orthodontic Centre, we were asked to help launch the new state-of-the-art orthodontic practice in Central Liverpool. Building on its reputation as a leading Merseyside referral centre, the requirement was to develop and implement a marketing plan targeting current patients, new patients and GDPs.


Together with the client, a comprehensive two phase marketing plan was devised – pre-launch and launch - to achieve maximum awareness, initial consultations and appointments for the practice.

An integral part of Phase 1 was the development of a new practice identity - to reflect a modern and professional practice and the warm and approachable team of orthodontic specialists.

Following the design of a portfolio of high quality patient literature and a referral pack was a multi-media programme of activity including direct mail, door drops, targeted PR, advertorials, a wedding fair together with bus sides and strategically placed posters in high footfall areas of the City – all designed to compliment web and e-based activity.

The launch was very successful and client was very pleased with appointments and referrals generated and the positive feedback from referring dentists in the Merseyside area.


Liverpool Brace place card   Liverpool Brace Place stationery